DIGITAL IS MUST BUT TRADITIONAL RULES
Quite a lot we hear its all DIGITAL everywhere and when it comes to PR the last and deepest cut is Digital, where a brand prefers digital over the traditional. However, this is also true digital rides on Traditional Media, a fact could be very well watched "ALL DIGITAL ARE LIVE ONLY IF THEY ARE VISIBLE ON PRINT" A one full page Print Advertisement of any ecommerce company or for a matter any app based startup gets multi fold calls and inquiries or if we say digitally HITS and the brand gets a boost. However, the finest contribution of traditional media ie that advertisement which prompted millions among the billions to go and inquire digitally get lost in the process. Now we come to PR . Public Relations, can we mark a thin line in between the Traditional vs new media, the answers is BIG NO. The traditional media makes a ground for any brand to flourish, then comes digital or online tactics where the objective is to get people to the platform. Here, you can not under